EthioPostal

Member of the UPU since 1908 the Ethiopian Postal services have a long history of serving the country. Ethiopia is making progress on most of the performance indicators and has gained more than 10 positions for the B2C E-commerce index, the KPI Logistics index and the UPU 2IPD index, showing a clear. The sharp progress finds its sources in the fact that Ethiopia started from overall lower scores and received a great boost for modernization from the government in the last 3 years.

E-Commerce Context:

Ethiopian e-commerce is in its early stages but has a great potential with the second largest population in Africa and a fast-growing coverage of Mobile and Internet connectivity. The country stands in front of a potential hyper growth of its ecommerce sector. This is also encouraged by recent government efforts to digitize the country, with a complete overhaul of the laws regulating commerce and digital trade being planned.

Local E-Commerce Champions (Alexa Ranking)

The most visited ecommerce websites in Ethiopia reveal an ecosystem still heavily dominated by Classifieds (40%) which is usually a sign of early stages of e-commerce development. But Marketplaces are also accounting for 40% of the top website showing a clear engagement of the consumers and providers into transactional e-commerce. None of the websites are exporting and this is due to the difficult foreign currency restrictions and the export requirements of receiving a payment on a local bank before exporting. In terms of technologies used to develop these websites WordPress is leading with 40% of the websites (higher than world average of 25%).

Global E-Marketplaces Presence of local sellers (Benchmark with Thailand)