The first Post office opened its doors on 18th September 1922 in Kigali and was merged with the Belgian Congo postal operator. With the independence of 1962 the Post sector came under the governance of the newly established Ministry of Information, Posts and Telecommunications. The next year in 1963 the Rwandan National Post joined the UPU. Although being a relatively small postal operator, with 143 full time employees and 21 post offices, iPOSITA is very active in the digital sphere and has launched a Mobile App for providing a PAN African logistic service called “iPOSITA Post Load” Ref: https://rwandapost.load-africa.com

Gov. Authority Ministry of ICT and Innovation (MINICT)
Regulator Rwanda Utilities Regulatory Authority (RURA)
Designated Operator National Post Office (iPOSITA)
Monopoly/reserved services To be completed
National Addressing Use of PO box for reception. (Not yet S42 compatible). Partnership to use a geolocation App for delivery
Participation in UPU Prog. To be completed

E-Commerce Context:

Rwanda is a small country with about 12 million people of which 3.31 million are internet users as of 2020 and that number is increasing by 9% per year. Internet penetration in the country is estimated to be at 26%, which is a relatively low number still. This could be explained by the fact that most of the internet savvy buyers and sellers are mainly found in Kigali, and e-commerce has not yet reached the regions. On the other hand, the Mobile connections have reached the figure 9.37 million in 2020 and is stagnating, indicating a potential saturation point with an overall mobile penetration rate of 73% of the population.

Local E-Commerce Champions (Alexa Ranking)

Name World Rank Technology Target Export Business Type E-Payment
expat.com 12,794 Custom (PHP) B2C No Classifieds No
Quick.rw 463,721 WordPress B2C No Classifieds No
Visiontechnologiescompany 511,768 WordPress B2C No Marketplace Yes
Kasha 1,478,698 WordPress B2C No Marketplace Yes
Olado 3,845,253 Custom (PHP) B2C No Marketplace Yes
Vubavuba 4,344,549 Custom (Javascript) B2C No Marketplace/App Yes
Uhahe 5,162,766 WordPress B2C No Marketplace Yes
eMall.rw 6,442,152 WordPress B2C No Marketplace Yes
tuma250.com 6,448,233 CS Cart B2C No Marketplace Yes
KD 8,841,117 Shopify B2C No Marketplace Yes

Global E-Marketplaces Presence of local sellers (Benchmark with Thailand)

Name Rwanda Thailand In number of Query to reproduce results
Alibaba.com 15 8,021 Accounts Rwanda + Filter Supplier Country:Rwanda
EuroPages.com 6 67 Accounts Rwanda + Country: Rwanda
eBay.com 13 1,067,011 Listings Rwanda + Advanced search filter location:Rwanda
Etsy.com 1 14,081 Listings SDress + All Filters > Shop Location: Rwanda
Director General

Post Ecom Ecosystem

Track & Trace

Ecom Regulations

Consumer Protection
Cyber Crime Laws
Data Protection
E-transaction Law

Payment Solutions

Bank of Kigali
Eco Bank

SLA Agreements


EDI Messages



Geo Location System

World Indexes (country performance)

B2C Index (previous):
% Delivery Staff:
GSMA Index (previous):
GSMA Index (current):
NRI Index (previous):
NRI Index (current):
LPI Index (previous):
LPI Index (current):
OECD TF (previous):
OECD TF (current):
ITU Security (previous):
ITU Security (current):
UPU Index (previous):
UPU Index (current):

Country Performance

The country has lost a significant number of positions in 4 of our 7 performance indicators. The sharpest loss being with the B2C E-commerce index where it has lost 20 positions, and then respectively lost 13, 7 and 1 position for the ITU Cybersecurity index, the NRI and the GSMA indexes. These losses can be explained by the earlier progress made by Rwanda as compared to other developing countries, as the MINICT ministry had adopted the “Smart Rwanda Master Plan” back in 2015. In the meantime, other developing countries with larger resources and populations have joined the digitization race. On the other hand, Rwanda has made a significant progress with 18 positions gained for the LPI logistics index, and also has made progress with the OECD trade facilitation index with a 0.5 points improvement. This progress can be linked to the heavy investments made by the Government and international partners to position Rwanda as a regional logistics hub.

Postal Statistics & Performance

Full Time Employees:
% MGMT Staff:
% Delivery Staff:
Post Offices / inhabitant:
Office of Exchanges:
Sorting Centers:
Rapid Post Offices:
Post Office Boxes:
E-Merchants (PSP):
Remote E-MGMT Sys:
Home Delivery Coverage:
Network Connected Offices:
Parcel Lockers/PUDO/CMBs:
Established in 1874, the Universal Postal Union (UPU), with its headquarters in the Swiss capital Berne, is the second oldest international organization worldwide. With its 192 member countries, the UPU is the primary forum for cooperation between postal sector players. It helps to ensure a truly universal network of up-to-date products and services.
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