La Poste Tunisienne
La Poste Tunisienne (DO), is a public industrial and commercial corporation, separate from telecommunications, formed in June 1998 by decree No. 1305. It began operating in January 1999. It must guarantee public access to basic postal services (collection, transmission and delivery of mail weighing less than 1 kgs, postal parcels up to 30 kg and postal packets up to 3 kg), ensure mail confidentiality, provide postal financial services throughout the Republic. With over 9,300 employees, the DO sends on average 88 million letters and 275,000 parcels through 1,028 offices annually.
| Gov. Authority | Ministère des technologies de la communication et de l’économie numérique. |
| Regulator | To be completed |
| Designated Operator | National Postal Corporation ; trading as “La Poste Tunisienne” , البريد التونسي https://www.poste.tn |
| Monopoly/reserved services | Reserved service on mail up to 1 kg. (09/071990 Law, Art L.1). |
| National Addressing | Compliant with the UPU S42 Addressing standard. |
| Participation UPU Prog. | EasyExport (Jan 2019 https://bit.ly/32SfKfZ ), Ecom@Africa |
E-Commerce Context:
E-sales in Tunisia reached US$ 63 million in 2017, according to official figures of the Tunisian National Institute of Consumption (INC), which remains quite low compared to other African e-markets such as Morocco (US$ 2.35 billion) and South Africa (US$ 2.3 billion). Tunisia has a low level of cross-border transactions (3.5% of all transactions and 21% of total value against the world average of 50%), this is due to lack of a national e-commerce strategy, restrictive currency exchange and customs policies. As of 2019 there are 1,864 merchants (https://bit.ly/36vsslJ).
Local E-Commerce Champions (Alexa Ranking)
| Name | Rank | Technology | Target | Export | Business Type | E-Payment |
| Tayara | 9,462 | Custom PHP | B2C | No | Classifieds | Yes |
| Jumia Tunisia | 11,289 | Custom PHP | B2C | No | Marketplace | Yes |
| Mytek | 22,864 | Prestashop (open source) | B2C | No | Marketplace | Yes |
| Automobile.tn | 52,718 | Custom PHP | B2C | No | Classifieds | No |
| Wamia.tn | 52,861 | Prestashop (open source) | B2C | No | Marketplace | Yes |
| TunisiaNet | 32,748 | Prestashop (open source) | B2C | No | eShop | Yes |
| TunewTec | 78,588 | WordPress (open source) | B2C | No | Marketplace | Yes |
| Mega.tn | 89,726 | Custom PHP | B2C | No | Marketplace | Yes |
| SBS Informatique | 128,556 | Prestashop (open source) | B2C | No | eShop | Yes |
| Price.tn | 145,415 | Custom PHP | B2C | No | Price Compare | No |
Global E-Marketplaces Presence of local sellers (Benchmark with Thailand)
| Name | Tunisia | Thailand | Number of | Query to reproduce results |
| Alibaba.com | 749 | 8,021 | Seller | Tunisia+ Filter Supplier Country: Tunisia |
| EuroPages | 167 | 67 | Seller | Tunisia Country: Tunisia |
| eBay.com | 1,752 | 1,067,011 | Listings | Tunisia + Advanced search filter location: Tunisia |
| Etsy.com | 52 | 14,081 | Listings | Dress + All Filters > Shop Location: Tunisia |
Post Ecom Ecosystem
Post Code Lookup
Postal E-Shop
Track & Trace
Ecom Regulations
Consumer Protection
Data Protection
E-transaction Law
Payment Solutions
ClickToPay
E-Dinar (Post)
SLA Agreements
Airline
Customs
EDI Messages
CARDIT
EMSEVT
Addressing
S10 Barcode
Location
World Indexes (country performance)
B2C Index (previous):
83
% Delivery Staff:
15
GSMA Index (previous):
59
GSMA Index (current):
60
NRI Index (previous):
42
NRI Index (current):
41
LPI Index (previous):
110
LPI Index (current):
105
OECD TF (previous):
113
OECD TF (current):
126
ITU Security (previous):
40
ITU Security (current):
76
UPU Index (previous):
47
UPU Index (current):
46
Country Performance
According to the latest UPU Integrated Index for Postal Development (2IPD), Tunisia is among the top regional performers along with Poland, Singapore, Brazil and Ghana, ranked at position 46 globally out of 170 countries. The environment for e-commerce growth in Tunisia, based on the indices below, is relatively stable and on a positive trajectory overall. However, a slight regression has been observed for the Network Readiness and the Global Security indexes. Tunisia's best progress has been with the UNCTAD B2C E-commerce index.
Postal Statistics & Performance
Full Time Employees:
9,331
% MGMT Staff:
45
% Delivery Staff:
15
Post Offices / inhabitant:
1,028
Office of Exchanges:
2
Sorting Centers:
2
Rapid Post Offices:
36
Post Office Boxes:
79,000
E-Merchants (PSP):
392
Remote E-MGMT Sys:
126
Home Delivery Coverage:
25
Network Connected Offices:
1,011
Parcel Lockers/PUDO/CMBs:
0
Related listings
Established in 1874, the Universal Postal Union (UPU), with its headquarters in the Swiss capital Berne, is the second oldest international organization worldwide.
With its 192 member countries, the UPU is the primary forum for cooperation between postal sector players. It helps to ensure a truly universal network of up-to-date products and services.
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